Looking to scale? You are in the right place.
Scale Thesis is an advisory firm founded by Fletcher Roberts, co-founder of Hashlock. We help businesses build the engine behind their next stage of growth.
A global Web3 security firm, built from the ground up.
Previously funded by Mark Cuban and Garry Vee.
Onboarded investors and have worked with many clients as they did the same.
Three practices. One operating system for growth.
Whether you are scaling a tech company, raising your next round or growing a business in your community, the work starts in the same place: a clear, testable plan for growth.
Emerging Tech Corporate Advisory
Commercial strategy for Web3, AI and deep tech companies turning strong products into repeatable revenue.
- Go-to-market strategy
- Sales and BD systems
- Growth Tactics
- Learn what is currently working
Fundraising Advisory
Preparation and process support so founders raise with a sharp narrative and numbers that hold up in diligence.
- Raise readiness review
- Investor narrative and deck
- Outreach strategy + Introductions
- Data room and diligence prep
Local Business Consulting
Practical growth systems for owner-led businesses, sized for real budgets.
- Growth audit
- Lead generation funnels
- Sales process and CRM
- Local and AI search visibility
From hypothesis to repeatable growth.
Diagnose
We map where revenue really comes from today: channels, conversion, pipeline and unit economics.
Thesis
We write a clear growth thesis: who you win, why you win them, and the few bets most likely to move the number.
Test
We help you to test and ensure that the assumptions that we are building our strategy on are correct, and that we are measuring properly.
Scale
We measure, cut what does not work and double down on what does, until growth is repeatable.
Fletcher Roberts
Founder and PrincipalFletcher co-founded and exited Hashlock, a global Web3 security firm, and led its growth, sales and business development as a director.
Fletcher Roberts is the ex-co-founder of Hashlock, one of the leading Web3 security auditing firms globally, which he successfully exited. During his time at Hashlock, they acquired StealthTest, a startup previously funded by Mark Cuban and GaryV. They built one of the industry's most-used AI tools. They launched an independent AI arm of their business, worked with multiple billion-dollar-plus TVL clients, built relationships with a range of investors, led a large and profitable sales team, and helped many emerging tech clients along the journey.
Download our growth funnels.
The funnel frameworks we use with clients, from outbound pipeline to event-led demand. Annotated, practical and ready to adapt to your business.
Join our online community of business owners and entrepreneurs.
Swap notes with other operators, ask questions and learn from people building real businesses.